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WORD and WPIT Radio
Are Pleased to Introduce
Three Rivers Preferred® Marketing System
A Proven Growth Solution
for Local Pittsburgh Metro Businesses
in Difficult Economic Times
Three Rivers Preferred airs exclusively on WORD & WPIT radio, reaching hundreds of thousands of listeners each week. Three Rivers Preferred is a searchable business directory of premier businesses, services, lodging, food, and more in the Pittsburg area. Local shoppers can rate these businesses and consumers view the business ratings on any business at any time in real time. With the powerful combination of WORD and WPIT, plus the streaming radio stations, and the highly visited website, the audience potential is huge and opportunity for business growth at an affordable price unparalleled in the Pittsburgh market. Michael Howard, General Sales Manager for WORD and WPIT, is optimistic that the advertising system will help Pittsburgh's local businesses grow, "We are more than confident that Three Rivers Preferred will help local merchants grow their business in today's economy, and we are excited to offer a marketing platform of this caliber. Three Rivers Preferred couples an already powerful media group (Salem) with a proven successful, innovative and interactive marketing system that harnesses marketing technologies to deliver exceptional results. Our stations will be investing substantial marketing support to insure merchant and retailer success." Michael Howard, WPIT/WORD General Sales Mgr. In addition to substantial advertising support has committed to Three Rivers Preferred, Preferred offers tremendous value to consumers who will be able to access business information, vote for their Preferred business, get discounts, and be rewarded with prizes all in one convenient place. The voting element adds a "must be included" component for local businesses who want to take advantage of this powerful marketing system to spur growth for Pittsburgh area businesses.
About Salem Broadcasting: Salem Broadcasting owns two radio stations in the Pittsburgh market. WPIT is Pittsburgh's intelligent talk radio station reaching an affluent buying group of listeners. The hosts, Bill Bennett, Dennis Prager, and Hugh Hewitt captivate and retain a large weekly audience. WORD offers the best live interactive talk from Christian perspective day in and day out and reaches a large audience of upscale consumers. Salem is a leading U.S. radio broadcaster operating more than 100 Christian radio stations nationwide.
To find out how it works, click here.
For additional marketing opportunities within the Three Rivers Preferred Marketing System, click here.

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